ProSitePlans.com: a new domain built to rank.

A Sacramento drafting firm serving all 50 states started with no website history, no authority and no AI presence. We designed the site and the SEO plan as one system before launch.

Get a free audit Visit live site

ProSitePlans.com homepage designed for fast site plans for permits

Client: ProSitePlans.com
Sector: Non-certified site plans for permits
Market: Sacramento, California, serving all 50 states
Timeline: August 2025 to July 2026
Platform: WordPress, Kadence, Rank Math Pro
Services: Website design, technical SEO, AEO and GEO, schema, content, authority building

0 to 62Organic keywords, still rising

632Referring domains built from zero

7,800Backlinks

11Semrush Authority Score, +5 in June 2026

Figures from Google Search Console, Semrush and Ahrefs as published in the original case study.

Real demand. Zero visibility.

Homeowners, contractors and developers need site plans for ADUs, fences, pools, decks and small commercial permits. Most do not need an architect stamp, and most competitors had dated sites with no SEO.

ProSitePlans had the expertise and a national delivery model, but a brand new domain with no keywords and no authority.

Starting point

New domain with no search history
Zero organic keywords and zero authority
No AI search presence
A national market that searches by task, not by city

What we built and why.

Each step either made the next one possible or made it work harder.

01
Plan the architecture first
Homepage, services hub, how it works, service area, FAQ and contact, each with one SEO job. Clean URLs such as /non-certified-site-plans/ and /residential-site-plans/.
02
Build fast and mobile-first
WordPress with the Kadence theme, WebP images and an LCP target under 2.5 seconds, because many contractors search from job sites on their phones.
03
Set up AI search before launch
llms.txt, robots.txt open to GPTBot, ClaudeBot and PerplexityBot, plus Organization, Service, FAQPage, LocalBusiness and author schema from day one.
04
Target the nation, not one city
Searchers type "non-certified site plan for permit", not a city name. National pages lead, with city pages as a second layer.
05
Answer the real questions
A 20-question FAQ written in the exact words people search, 40 to 80 word answers AI can quote, and Spanish answers for "planos y permisos" searches.
06
Build authority alongside content
Industry citations, content partnerships and editorial coverage. More than 150 referring domains were live before Google first indexed the site.

The results, in screenshots.

Real dashboards from the campaign. Click any image to see it full size.

Campaign data from Semrush and Search Console

Semrush overview for prositeplans.com showing authority score 11 and 632 referring domains

Semrush: authority, referring domains and backlinks

Semrush organic keyword chart for prositeplans.com rising sharply from January 2026

Keyword growth from January 2026

Google Search Console daily clicks and impressions for prositeplans.com

Search Console clicks and impressions

Top organic keywords

Results across the campaign

Metric	Start (Aug 2025)	Mid (Feb 2026)	July 2026
Organic keywords	0	About 8	62 and rising
Authority Score	0	0 to 3	11
Referring domains	0	About 150	632
Backlinks	0	About 2,000	7,800
Daily clicks	0	1 to 3	4 to 10, peaks of 11
Daily impressions	0	30 to 80	100 to 250+
AI Overviews	Not present	Not confirmed	Confirmed

Why it worked.

National from day one

Demand is spread across the US, so the content targeted the whole market from launch.

Authority before indexing

Citations and outreach started before launch, which shortened the trust-building period.

AI search as standard

llms.txt, schema and crawler access were live on day one, not added later.

Bilingual coverage

Spanish FAQ content opened a search segment no competitor was serving.

Delivered by Taqweem Ahmad, Founder, with the Dexora Digital team. Ace Growth Media is led by the same founder.

The full original case study is published on dexoradigital.com.

Read the original

Questions about this project.

Want the same approach for your firm? Start with a free audit.

Get a free audit

How fast can a new domain rank for site plan searches?

For ProSitePlans the keyword line stayed flat until late 2025, then climbed steeply from January 2026 to 62 keywords by July. New domains are held back until enough trust signals build, then many terms move at once.

Why target national searches instead of Sacramento?

Site plans are delivered digitally, and searchers look for the task, such as a site plan for an ADU permit, not a local provider. National pages lead and city pages support them.

What comes next for ProSitePlans?

Pushing "pro site" from position 16 into the top 10, city pages for high ADU markets, a Spanish section, AI citation tracking and video walkthroughs.