Keentel Engineering: zero to DR 70 in 15 months.

A US electrical engineering consultancy had real expertise and a website nobody could find. We rebuilt the site, mapped its technical knowledge into search content and made it a source AI tools cite.

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Semrush overview for keentelengineering.com showing AI visibility, authority score and organic growth

Client: Keentel Engineering
Sector: Power systems, substations, NERC, interconnection
Market: United States
Timeline: March 2025 to June 2026
Platform: Duda rebuilt on Next.js
Services: Website rebuild, technical SEO, content, AEO and GEO, authority building

DR 70Ahrefs Domain Rating, from near zero

879Organic keywords ranking, from zero

8,119AI citations in Bing Copilot

#1Google for POI interconnection engineering support

Figures from Google Search Console, Semrush and Ahrefs as published in the original case study.

Strong expertise. No search presence.

Keentel serves utilities, energy developers, industrial clients and data center operators. Buyers in this market research for weeks before they ever make contact.

In March 2025 the firm was missing from that research. The site existed, but it did not rank for the questions engineers search, and it brought in no organic leads.

Starting point

Built on Duda, which limited schema, canonicals and technical control
Domain authority close to zero, fewer than 100 low-relevance backlinks
Generic service descriptions and no content strategy
No submitted sitemap, no schema and no internal linking plan
Organic traffic from branded searches only

What we built and why.

Each step either made the next one possible or made it work harder.

01
Rebuild the site on Next.js
We moved the site from Duda to a ground-up Next.js build with server-side rendering, clean URLs, a full redirect map and a sitemap submitted on launch day. No rankings were lost in the move.
02
Fix the technical foundation
A full crawl found orphan pages, broken URLs and internal link gaps. We added Service, FAQ, Article, LocalBusiness and Breadcrumb schema site-wide and worked on LCP and layout shift.
03
Build authority pages
Content clusters for power system studies, substation engineering, NERC compliance, POI interconnection and the IEEE standards and software tools engineers use, written to the depth the industry expects.
04
Publish for topical depth
A steady blog program covering compliance guides, engineering methods and tool tutorials. Growth in impressions began in spring 2025 and kept compounding from late 2025.
05
Design every page to convert
A clear value statement above the fold, trust signals in the content, one main call to action, FAQs before the ask and contact options visible on mobile.

The results, in screenshots.

Real dashboards from the campaign. Click any image to see it full size.

Keentel cited in Google AI Mode and AI Overviews

Substation design

Google AI Overview citing Keentel Engineering for POI interconnection

POI interconnection engineering support

NERC compliance services

Power system studies

Authority and growth data

Ahrefs: DR 70 and 506 referring domains

Ahrefs performance chart showing rising referring domains, organic traffic and impressions

Ahrefs: referring domains, traffic and impressions

Semrush Authority Score trend

Semrush AI visibility and SEO overview

Where the visibility comes from

Source	What the data shows
Semrush AI visibility	179 site pages cited across ChatGPT (66), Google AI Mode (102), AI Overviews (46) and Gemini (21)
Semrush SEO	Authority Score 22, about 1,100 organic keywords, 925 referring domains, 7,400 backlinks
Bing Copilot	8,119 citations and a 24.1% share of authority. The IEEE 1547 page alone earned 309 citations
Ahrefs	Domain Rating 70 and 506 referring domains as of June 2026
Referral traffic	Visits from Google, Bing, LinkedIn, ChatGPT, Claude and Gemini
Engagement	2.25 pages per session, 1.9 minutes active time and a 6.08% quick-back rate

★★★★★

"I'm extremely impressed with the SEO work delivered. They were knowledgeable, responsive, and provided clear insights into how to improve our site ranking. They performed a detailed audit, optimized key pages, and gave actionable recommendations that actually made a difference."

Sonny Patel, P.E.CEO, Keentel Engineering

Why it worked.

Platform first

Moving off Duda before writing content meant everything after was built on a base that could support it.

Industry-level writing

Engineers know shallow content when they see it. Every page was written to be useful even without Google.

Clusters, not one-offs

We mapped the whole topic area and covered it in order, so Google saw one consistent expert source.

AI search from day one

FAQ blocks, direct-answer paragraphs, cited standards and full schema made pages easy to quote.

Delivered by Taqweem Ahmad, Founder, with the Dexora Digital team. Ace Growth Media is led by the same founder.

The full original case study is published on dexoradigital.com.

Read the original

Questions about this project.

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How long did Keentel take to see SEO results?

The first organic movement showed in months three and four, after the rebuild and the first content cluster went live. Growth accelerated from late 2025 as 8 to 9 months of content and links reached critical mass.

How did Keentel get cited in AI Overviews?

Through FAQ sections with FAQPage schema, direct-answer paragraphs under every heading and references to IEEE, OSHA and NERC standards. Pages that already ranked and answered clearly were the ones AI systems quoted.

Does this approach work for other engineering firms?

The architecture transfers to any technical B2B firm where trust comes before the sale. The specific topics change by discipline, but the order of work stays the same: platform, technical base, authority content, AI-ready structure and conversion.